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Archive for December, 2009
Marketing Seminars – Word of Mouth Marketing
I’m a big fan of Malcolm Gladwell’s book ‘The Tipping Point’ which partly talks about how people’s behaviour can lead to large surges in the popularity of a new product. In 1967 Stanley Milgram performed an experiment called “Six degrees of separation” which showed that average number of personal contacts standing between you and any [...]
Marketing Seminars – Customer Care
CRM gives the best ROI Marketers believe. The Chartered Institute of marketing’s latest Marketing Survey revealed that CRM delivers the best ROI. The marketers believe that ROI with advertising is the worst. Financial services and service firms(31%) give the best ROI , second being technology and telecom sectors (30%) and public relations with half the [...]
