Ideal Marketing Company Blog

Seminars Market Harborough

I ran  marketing seminar for Vanilla recruitment in Market harborough in May.  They are going to run a new seminar hosted by Rosie Garwood in September on aspects of making the most of your existing teams and they wrote about this in a recent newsletter.  Thought you might find it of interest.

How can I make my employees happier?

The happiness of your employees has a remarkable effect on the overall success of your business. As well as increased productivity, a happy workforce generally means lower staff turnover rates which is what any business wants.

However, in times of economic uncertainty the potential for an unhappy workforce is dramatically increased, as businesses are unable to provide pay increases and bonuses.  You’ll often find that many staff work harder to ensure they remain employed and unless you recognise and appreciate these efforts during tough times, you may find yourself facing staff resignations once the economy and labour market improves.

You can make yours a happier workplace with little or no expense at all; a place your employees will want to be, in bad times and in good by following a few simple tips -

Show appreciation – Create recognition programmes such as ‘employee of the month’ and other ways to celebrate jobs well done. Take time to give personal praise whenever possible.
Provide opportunities – Nothing feels worse than working in a dead-end job. Give individuals a clear career advancement path and allow for cross-training.
Share perks – Make sure you share out any freebies or invitations you receive. Make it as easy for the new trainee to get perks as it is for the CEO. Use your company’s buying power to offer staff discounts.
Communicate – Meet with your staff on a regular basis to keep them updated and motivated. Encourage employees to come to you directly for advice or with problems or ideas and let them know what can and can’t be done.
Lead by example – If you make a company policy, you need to follow it too. Make sure you show that you’re as committed to the long term future of the company as you’re asking your employees to be.
Stay positive – While it might be a relief to vent your frustrations publicly, nothing has a more negative effect on staff morale. If you have a problem with someone, or a mistake has been made, address it in private.
Let your hair down – Socialise with your staff. The best companies have a family feel to them and you can create a siege mentality when times are hard.
Avoid overwork – More hours spent at work do not always lead to more results. Time away from work increases people’s energy and creativity and is just as crucial. Employees have family and outside interests that help balance their lives.

The happiness you give your staff will rebound on you in positives too. Studies show that people who are happy at work significantly improve the bottom line as they are more productive, motivated and dedicated.

For more tips and practical advice on keeping staff happy, building stronger teams and how to get the best out of your staff book on to our next seminar with guest speaker Rosie Garwood from Reflection Consulting in September. See www.vanilarecruitment.co.uk to book a free place.

Marketing seminar - goal setting

Marketing seminars – When I run one of my marketing seminars I often start with some thoughts of goal setting.  Here are a few through from a seminar I held earlier this year you might find of interest.

Don’t be a clown this Summer

Who wants to act like or be thought of as a clown in their business or personal lives? Yet if you are not clear on what you decide to do with your life, it is all too easy to slip up, look ridiculous or end up having others laugh at your best endeavours.

Clowns date back many centuries and have a noble and important role in society – but you don’t want to be thought of as a clown. We all want our projects to be taken seriously and our efforts to be respected. If we go on a journey, we want to travel at speed and arrive in style – not blunder around with our vehicle falling apart. The purpose of a clown is to make people laugh and engender sympathy – and these are two feelings that you certainly don’t want to provoke in others.

Goal setting is the fastest way to achieve what you want in life, and for many people it has enabled them to become successful beyond what they ever thought possible. From Olympic medallists and successful business owners, to teachers and university graduates, goal setting allows us to work steadily towards what we want in life – once we are sure what it is that we want. By working on areas such as health, wealth and wisdom, goal setting allows us to achieve more than by any other method. Hundreds of books have been written on the subject, but the term CLOWN can help us all in both setting and achieving the goals that we want in life.

Here is a simple five point guide to setting goals for yourself and to stop clowning around with your life.

C is for Clear. There is no point in setting fuzzy, unclear goals which are hard to follow. Any goal you set for yourself should be very easy to follow and you should be clear in your own mind exactly what it is you want to do. Lack of clarity is one of the number one reasons why goals fail, so make your goals simple to follow. For example:

‘I will work harder in my job’ is far too vague. Better to set the goal ‘I will work an extra hour each day and make at least 10 appointments every week’. It is much easier to measure a goal if you are clear about what it actually is.

L is for Long Term. Whilst you might set yourself goals for today or this month, it is far better if these goals are part of a long term picture. Losing 2 lbs in weight this week is fine, but if your longer term, big picture goal is to lose 2 stone before your holiday in July, it is easier to motivate yourself. By all means, set goals to have £2,000 in your savings account, but a goal to have enough money to retire by the time you are 50 – and then work backwards – is far more motivating.

O is for Own. Your goals must be your own. If you are trying to achieve a goal for somebody else, it is actually their goal that you are working on. Goals should always be things that you decide and that you believe in. Let other people set goals for themselves, you need to believe and conceive your goals if you want to achieve them.

W is for Written Down. There is an expression that the cheapest pencil can survive the greatest mind. In order for you to remember and be inspired by your goals, it makes sense to always, always write them down so that you can revive them on a regular basis. There is no point in having great ideas if you can’t remember what they are, so always write down your goals and refer to them every day.

N is for Noteworthy. Your goals should inspire you to do greater things to challenge and excite you. If there is nothing exceptional or exciting about your goals, then the chances are that you won’t achieve them because you won’t be moved and inspired by them. Create big goals that will get you out of bed in the morning and make you want to put in the effort to make them happen.

Follow the CLOWN way to set goals that are:

Clear – clarity is always vital to successful goals

Long term – think big dreams to get yourself inspired

Own – if they are not your ideas you are actually working on somebody else’s goals

Written – if it’s not written down you can (and will) forget it

Noteworthy – make your goals exciting and inspiring to get you motivated.

Getting your goals right is no laughing matter. Use these simple ideas and you will generate the success you want in your life – not the laughter of the crowd.

Northampton Marketing Seminars

Just arrived back from a morning seminar I was asked to run for the FSB in Northampton.  The event took place at the Northampton cricket club.  With around 60 business owners present it was a goodoppertunity to talk about the ’9 steps to successful marketing’ that I recently completed a tips booklet on.  If you were one of the people there I hope you found it useful.  I actually recorded the talk and plan on creating a CD and transcript out of it later this month.