Ideal Marketing Company Blog

It’s always good when you can help a client to gain media coverage that makes a dramatic difference to their number of inquiries and sales.  It’s also nice when you generate some great PR coverage for them.  In our case Metisee Motorbikes have achieved both with significant stories about the company on BBC Radio & TV, The Sunday Times, the Mail on Sunday, Top Gear Magazine and most recently the cover of the current edition of Classic Bike Guide.

We only do 1 day a month for them, but over a 5 day period we have generated media coverage worth over £150,000 for them.  Importantly, this has translated into real sales for the company.  We were helped by it being a very media friendly product, but have helped them achive some significant and worthwhile coverage.

East Midland Franchise Show June 2009

I am delighted to have been asked back to talk at the East Midlands Franchise show.  The event takes place at the Leicester Racecourse on Saturday 20th.  My slot will be in the morning and if you are considering setting up on your own but want the security of working within a franchise than it may make good sense.

This year the organisers are thinking about people who have been made redundant as the following news release indicates.

Redundancy need not mean Redundant – say Franchise Show organisers

As more of us begin to revaluate career options with lingering uncertainty in the workplace, starting up your own business – via a franchise – has long been a route considered by individuals looking to re-invest redundancy pay off.

And most franchising companies will tell you that, although a bolt out of the blue, being made redundant can be the making of you. You could well end up happier, and better off, than someone else’s wage slave.

But are those claims slick sales talk from franchise companies who want you to invest in them? Or is there hard evidence to reassure those who do lose their job that using their pay off to fund a business will “pay off”?

Well the organisers of the East Midlands Franchise Show, arriving at Leicester Racecourse in Oadby on June 20th, claim that 9 out of 10 franchisees report profitable business a couple of years into their licence.

And to reinforce the point, the low level of commercial failure is something that the high street banks have picked up on. In this immediate post credit crunch era, some high street banks have even set up specialist franchise teams keen to invest in what the have judged a “safer bet” – and offer preferential banking terms too

So if the worst happens, why not just set up alone? Why not use the capital you would have to pay the franchise fee and instead launch your own copycat idea?

Marcus Remfry, of franchise show organisers Job Done Marketing, gives as good an explanation as any;

“A good franchise will have a good brand, strong national marketing, good support for the new franchisee and most of all – a ready made, proven manual of how to run the business. None of that is there for a stand alone new business.

Those factors make franchising work. It is a far safer bet for the new business owners to succeed – and make their investment work for them

In addition, the clue is in the attitude of High Street banks. Cutting back on almost all forms of lending is in the news constantly, but some have set up specialist franchise teams to invest in, what they see, as a safer business opportunity”

So if you are one of those facing the push from work, it may just be the push you need to succeed. There are five million self employed Britons working today – and in times of economic slowdown, that tally could rise. Considering all career options – including creating your own career in your own company – is one avenue many will consider more and more.

Background:

The East Midlands Franchise Show 2009 takes place on Saturday June 20th at the Leicester Racecourse Conference Centre, Oadby, 4 miles south of Leicester city centre.

The show is free to attend – no tickets required – and there are specialist career and start your own business seminars taking place throughout which are also free to sit in on.

There are 36 exhibitors with full and part time business opportuntites on offer – a list of whom is available online at www.eastmidlandsfranchiseshow.co.uk.