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Archive for April, 2009
Marketing Seminar: Top 10 most controversial adverts
We all like to complain about things from time to time. This BBC page has a summary of the past 12 months most controversial and complained about adverts. What I always find interesting about these lists is how some things which seem harmless to me WILL cause offence in others. Also how some very uncontroversial [...]
Marketing Mentor – next one day seminar
Busy week next week with a free evening seminar on Tuesday and a full day seminar on Thursday. If you are one of the busness owners attending I’m looking forward to meeting you there.
Marketing Seminar Northampton
Thank you to everybody who came to The Business Club meeting on Tuesday evening. I was asked to speak on the ’9 Steps to successful marketing’ which I’m pleased to say received very positive feedback. If you have never been to a Business Club event, I would suggest you try one of them. They run [...]
Marketing Seminar – Sharks Mouth?
Have you got a ‘shark’s mouth’ approach to marketing? In my marketing seminars, I sometimes talk about the term a ‘shark’s mouth approach to marketing. What do I mean by this? After the film ‘Jaws’ was released in 1975, most people who saw it felt at least a little twinge of fear the next time [...]
Marketing Seminars – limited spaces now available
We are now around 70% booked upfor the next free marketing seminar at Hothorpe Hall on the evening of April 28th. Full details are on the seminars page or at www.themarketingmentor.co.uk. The evening seminar lasts just over an hour and there is a chance to network, win a bottle of champagne or just to sit [...]
Marketing Seminars – Added Value
How do easyJet do it? I’ve read books on the low cost airlines including easyJet and i still don’t understand how they can strip away so many costs. For examle last week we flew to Crete. For 4 of us (including all the extras that they charge) it cost £600. Two years ago XL, who [...]
