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Archive for 2009
Marketing Seminars – Word of Mouth Marketing
I’m a big fan of Malcolm Gladwell’s book ‘The Tipping Point’ which partly talks about how people’s behaviour can lead to large surges in the popularity of a new product. In 1967 Stanley Milgram performed an experiment called “Six degrees of separation” which showed that average number of personal contacts standing between you and any [...]
Marketing Seminars – Customer Care
CRM gives the best ROI Marketers believe. The Chartered Institute of marketing’s latest Marketing Survey revealed that CRM delivers the best ROI. The marketers believe that ROI with advertising is the worst. Financial services and service firms(31%) give the best ROI , second being technology and telecom sectors (30%) and public relations with half the [...]
Marketing seminars – Marketing out of Recesion
Marketing ways out of recession I read a YouGov survey recently which showed that small businesses plan to increase their marketing budgets over the next 12 months inspite of the current economic climate. Marketing is important for SMEs in UK as in a survey of nearly 1,000 small business owners found that 38% plan to [...]
Marketing Seminars – the end is nigh?
Is the recession almost over? A Quarterly survey says so… The the recession is about to end and UK‘s business confidence has risen to its highest level for a long time. The reports from the Institute of Chartered Accountants in England and Wales (ICAEW) reveal that the economic outlook is improving. Business Confidence Monitor shows [...]
Marketinf Semianrs – Direct Mail
Direct Marketing simulates Sales: Survey With majority of recipients making a purchase, Direct Marketing remains one of the best ways of generating sales as figures suggest. Almost three-quarters of people who received direct mail advertising from a business responded while the success rate for television was ten per cent lower according to ExactTarget’s 2009 Channel [...]
Marketing Seminars – Do your staff trust you?
I was reading a survey the other day about how employees are loosing confidence in UK management. According to the Chartered Institute of Management, almost 47% of the workers leave jobs due to bad management and 50% believe that they could do a better job than their current manager. Estimates say about 49% workers are [...]
Marketing Seminars – Southampton
Marketing Seminar – Southampton Thanks to everybody who came to my marketing seminars in Southampton this morning as part of the Venue Master annual event held in Southampton over a 3 day period. Hope you found the marketing ideas useful and will take back a few ideas to help attract more new business leads. Hope [...]
Free Marketing Seminar – November 12th 2009 in Leicestershire
Free Marketing Seminar – November 2009 What can you do to minimise the marketing mistakes that can happen when you launch a new product, run an advert or send out a direct mail campaign? ‘12 Reasons Why Marketing Fails’ is packed with simple ideas that will help you to avoid the 12 most common errors [...]
