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Archive for 2008
Marketing Seminar – Customer Care
Marketing Seminars – Keeping Customers Happy 16. Don’t worry, be happy. Do you like your customer? If not, what are you doing talking to them? If you know you are a grumpy, backroom boy then spend as little time talking to customers as you can and put somebody who loves dealing with customers in [...]
Marketing Seminar – Customer Care
Marketing Seminars – Keeping Customers Happy 13. More is more. One of the reasons we love going on holiday to Crete is that when you go out for a meal, you often receive more than you bargained for. Puddings will turn up without being ordered or a bottle of dessert wine will arrive with [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy – Help that is above and beyond 10. Source new suppliers. Does your customer have problems with some of their suppliers? If you know of a good alternative, pass those details on. Make a habit of collecting details of reliable and good value suppliers who you can pass [...]
Marketing Seminar – Happy Customers
Marketing Seminars – Keeping Customers Happy 4. Avoid misunderstandings. The quality of your verbal communication is very important in keeping a customer happy by making sure that everything is understood. 5. Value for money. You may be expensive, but if you represent value in the eyes of the customer, then they will be [...]
Marketing Seminar – Happy Customers
Marketing Seminars – Keeping Customers Happy 7. Really care about your customers. Take notes about when their birthday is, who their children are, hobbies and interests etc. This creates a far deeper level of communication and shows that you are interested in them as individuals. 8. Encourage complaints. Do you know what most [...]
Marketing Seminars – Happy Customers
Ways to Create Happy Customers Marketing Seminars – Keeping Customers Happy 1. Encourage feedback at all stages so that you can discover what the customer is really thinking. 2. Keep in touch. Most customers leave because of ‘perceived indifference’- that means that you didn’t necessarily do a bad job, it just means [...]
Marketing Seminars – Happy Customers
What is a Happy Customer Worth? Marketing Seminars – Keeping Customers Happy But first, I want you to consider – how much is new customer service worth to you? Let’s start with an easy question. How much one does badly handled phone call cost you? Perhaps the enquiry is for a simple [...]
Marketing Seminars – Happy Customers
Marketing Seminars – Keeping Customers Happy When I run my marketing seminars, I always tell delegates that whilst most people focus their marketing activities on winning new business, they should really be spending between 25 – 50% of their marketing budget on their existing customers. Why? Because if you look after your existing customer [...]
