Marketing Seminars – Customer Care

Marketing Seminars – Keeping Customers Happy

 

31. The golden rule – do unto others as you would have done to you.  If you stick by this rule when it comes to customers, you won’t go too far wrong.   

 

32. Speed stuns.  It is said that in restaurants, the speed and quality of waiter service is rated as more important than the food.  That’s quite interesting if you consider why people go to a restaurant!  The speed of your response will make a big difference to the experience and opinions of your customers.  If you can solve problems swiftly, you will win over any customers and win new friends.

 

33. Take responsibility.  Things will go wrong in life – have you noticed?  Most suppliers and most of your competitors will blame everybody and anybody instead of themselves, but because you take responsibility when something goes wrong, you will tell the customer the words they want to hear.  “I will take complete responsibility for sorting this out.  Let me look into it, find out exactly what the situation is and I’ll get back to you with an answer by X o’clock”  And even if you don’t know everything you hoped you would by that time, call them back when you said you would.  Would you like to deal with a company that says that when things go wrong? I know I would!

 

For more marketing ideas come to our next free marketing seminar on February 9^th  Hothorpe Hall, near Leicestershire – see the seminars page for full details.