Ideal Marketing Company Blog

Marketing Seminars – Keeping Customers Happy

28. Introduce a money back guarantee scheme.  If you do business by post you need to offer a 30 day money back guarantee anyway.  Smart businesses do a lot with this.  Most companies try to bury it in the small print.  If you are selling something that you are proud of, you shouldn’t want people to pay for it if they don’t want it anyway.

29. Exit survey.  Why has that customer stopped using you?  What did they like, what did they hate?  When most customers leave we have no idea why they went.  If you take the time to ask them, there is statistically more chance that they will one day come back (if only to see if you have smartened up your act) and you will stop others going the same way. You should already be doing this with staff who move on, so why not find out why customers are too?  You might uncover some uncomfortable information, but it could be key information that could turn around your company.

30. Keep your word.  If you say you are going to do something, then do it.  Become known as the person who keeps their word. Ask customers what they want from you.  Do they want more contact, less contact, more / less information etc.  It’s always a good idea to be led by the customer; because what you think might be a useful regular update might be time wasting junk as far as the customer is concerned.

For more marketing ideas come to our next free marketing seminar on February 9^th  Hothorpe Hall, near Leicestershire – see the seminars page for full details.

This entry was posted on Thursday, December 25th, 2008 at 12:57 pm and is filed under Customer Care, Free Marketing Seminar, Marketing Seminar. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.