Ideal Marketing Company Blog

Marketing Seminars – Keeping Customers Happy

22. Customer care manager.  Do you have one?  I know of companies with only three staff who have a customer care manager.  Even if it’s not a full time role, it shows your customers that you take their concern seriously.

23. Be innovative and different. In today’s crowded marketplace it is important to stand out from the competition.  Make sure your customers remember you for being the company that is always changing, always improving, always coming up with great new ideas.

24. Exceed expectations. It is no longer good enough to be OK.  If possible, always aim to exceed your customer’s expectations.  Promise to deliver by Tuesday, but deliver by Monday lunchtime. Deliver extra items with no charge.  Drop off personalised gifts such as mugs or calendars. 

For more marketing ideas come to our next free marketing seminar on February 9^th  Hothorpe Hall, near Leicestershire – see the seminars page for full details.

This entry was posted on Monday, December 22nd, 2008 at 12:51 pm and is filed under Customer Care, Marketing Mentor, Marketing Seminar. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.