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Ideal Marketing Seminars

Marketing Seminars – Happy Customers

December 22nd, 2008 by alastair

Marketing Seminars – Keeping Customers Happy

 

22. Customer care manager.  Do you have one?  I know of companies with only three staff who have a customer care manager.  Even if it’s not a full time role, it shows your customers that you take their concern seriously.

 

23. Be innovative and different. In today’s crowded marketplace it is important to stand out from the competition.  Make sure your customers remember you for being the company that is always changing, always improving, always coming up with great new ideas.

 

24. Exceed expectations. It is no longer good enough to be OK.  If possible, always aim to exceed your customer’s expectations.  Promise to deliver by Tuesday, but deliver by Monday lunchtime. Deliver extra items with no charge.  Drop off personalised gifts such as mugs or calendars. 

 

For more marketing ideas come to our next free marketing seminar on February 9th  Hothorpe Hall, near Leicestershire – see the seminars page for full details.