Marketing Seminar – Happy Customers

Marketing Seminars – Keeping Customers Happy

 

19. Be positive.  We’ve all got problems, but if your customer asks you how you are, don’t use that as an excuse to talk about all your problems or badmouth your other customers.  I have stopped using companies because (even if I didn’t ask) the owner seemed to use me as an agony aunt for all the wrongs in his world.  It wasted my time and left me feeling depressed every time I called him!

 

20. Be good at what you do.  At the end of the day, you have to be good at what you do if you are going to retain customers for the long term.  Every piece of training you and your staff undertake will help to retain customers.  Don’t short change your customers by skimping on the constant training or re-training of your staff.  Invest in the best systems, equipment and people that you can afford to make sure that when people come you, they are getting the best and can be confident that you will do everything you can to stay the best. 

 

21. Innovate.  Earl Nightingale said that “it’s not good to get into a rut because a rut is nothing more than a grave with the ends kicked out.”  If you are not constantly looking for new, faster, cheaper, more exciting ways of doing things then the chances are your competitors are.  And if you look at what happens to companies without competitors, you see what unwieldy, slow moving, bureaucratic organisations they become – until competition comes along and offers a better service for half the price.  Always be looking to innovate and give your customer a better deal.  

 

For more marketing ideas come to our next free marketing seminar on February 9^th  Hothorpe Hall, near Leicestershire – see the seminars page for full details.

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