Marketing Seminar – Happy Customers

Marketing Seminars – Keeping Customers Happy

 

7. Really care about your customers.  Take notes about when their birthday is, who their children are, hobbies and interests etc.  This creates a far deeper level of communication and shows that you are interested in them as individuals.

 

8. Encourage complaints.  Do you know what most people do when they hear a customer complain?  They think of a reason why the complaint is not valid.  When a customer complains, they are telling you that they want to keep using you despite the problem, but would prefer to do business with you if you could sort it out.  For every customer that TELLS you about a problem, 10 customers may have experienced the same problem and gone elsewhere or are getting progressively more annoyed by it.  When a customer tells you something is wrong, listen and then ask them if anything else is wrong.  Most people treat complaining customers with contempt, when in fact, they act as an early warning system alerting you to the majority of customers who will sit in silence and then quickly leave you ‘for no reason’ one day.

 

9. Avoid confusion. If you have a contract, make it so simple that it can be explained in a paragraph.  If you are doing work on a customer’s behalf, make sure that they understand exactly what you are doing and when.  Don’t do anything that you think will confuse or frustrate your customer – just keep things simple and clear.

 

For more marketing ideas come to our next free marketing seminar on February 9^th  Hothorpe Hall, near Leicestershire – see the seminars page for full details.

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