Ways to Create Happy Customers
Marketing Seminars – Keeping Customers Happy
1. Encourage feedback at all stages so that you can discover what the customer is really thinking.
2. Keep in touch. Most customers leave because of ‘perceived indifference’- that means that you didn’t necessarily do a bad job, it just means that you didn’t keep in touch enough. You might not have the time to call every customer personally, but you do have enough time to send out a newsletter, an e-mail newsletter or even a postcard to customers on at least a bi-monthly basis.
3. Web site and information – added value. If you are good at what you do, the chances are that you know things that are useful to your customers. By keeping all that information to yourself, you might think you are being clever, but in fact by sharing at least a portion of that information with your customers you do two things in their eyes. First of all, you demonstrate what an expert you really are and secondly, you appear generous. Newsletters, seminars and websites are all places where you can share that knowledge with your customers and potential customers to enhance your reputation.
For more marketing ideas come to our next free marketing seminar on February 9th Hothorpe Hall, near Leicestershire – see the seminars page for full details.
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