Marketing Seminars – Happy Customers

Marketing Seminars – Keeping Customers Happy

 

When I run my marketing seminars, I always tell delegates that whilst most people focus their marketing activities on winning new business, they should really be spending between 25 – 50% of their marketing budget on their existing customers.  Why?  Because if you look after your existing customer base well, you will hardly need to look for new business because your existing customers will stay with you for longer, spend more with you and be happy to refer you to their contacts.

 

If you have an unhappy customer base who think badly of your company, you will forever be recruiting new customers.  Every customer who leaves you for your competition will take with them their harsh words and resentment.  How much better is it for your business to have kind words and repeat business? 

 

Together, we will look at 37 ways to assist you in:  

• Keeping your customers for longer
• Making customers keen to spend more with you
• Making customers want to refer business to you

 

Imagine what a difference these 3 changes will make to your company, so start thinking about how important it is to put your customer first in your organisation at all times.

 

For more marketing ideas come to our next free marketing seminar on February 9^th  Hothorpe Hall, near Leicestershire – see the seminars page for full details.

 

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