Marketing Seminar – Direct Mail

Direct mail summary

Keep it focused. Don’t try to cover too many points in your letter.  Focus on one central benefit and perhaps a secondary one. You don’t want to confuse your audience with too many things to think about. 

Think like the customer / prospect.  Forget about your company as such and think about what you can do to help people and their businesses. 

Don’t get bitter, get better.  Even following all of these rules, you can’t guarantee that everything will go right every time.  And even a great response can probably be bettered. Take time to reflect on what could be done better and how you can improve each aspect to fine tune your letters and generate a more fruitful result next time.

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