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Archive for November, 2008
Marketing Seminar – Direct Mail
Some areas of direct mail that are worth testing: The list of names it is sent to The headline The time of year / month / week The offer The copy inside the letter The supporting material References quoted The envelope The follow up method Timing of the offer This material comes from one one [...]
Marketing Seminars – Direct Mail
Why direct mail works Direct mail or e-mail communications work best when you are able to identify a specific, real and current problem – and then suggest a solution to it. By communicating with somebody directly – from you to them – you are able to write to them as an individual and make a [...]
Marketing Seminars – Direct Mail
Keeping focus in your letter Whichever approach you use, it is important to remember that the communication is not about you or your company. It is about how you can help the person receiving the letter. How you can save them time or money or assist them in some way. Explain to them how you [...]
Marketing Seminars – Direct Mail
When to use direct mail Direct mail is great for launching something new to targeted groups of people. If you are launching a new finance product aimed at small companies which you have identified as having cash flow problems, then direct mail is perfect. It allows you to write to the appropriate person within an [...]
Marketing Seminar – Hemel Hempstead
Just got back from delivering a marketing seminar on marketing during the difficult times that lie ahead in 2009. It was held at the WorkHotel an interesting concept in serviced offices in Hemel Hempstead. Please to say that there was a good turnout and I had a chance to talk to people at the end [...]
