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During a useful marketing mentoring session this morning we discussed theimportance of using testimonials. These really are one of the most effective low cost ways to cement your reputation. Hayn from Gaia sent in some examples for discussion and although we talked about how they could be fine tuned, they are both goodexamplesofwhy testimonials work well.
Energy Saving at Work – Automotive Industry
Alcon is one of the world’s foremost manufacturers of performance and motor sport brake and clutch systems; supplying and winning in F1, WRC, NASCAR, Indy Car, Touring Cars and GT racing, as well as engineering extreme solutions for several leading performance road car manufacturers.
Eager to control peak consumption and reduce their environmental impact with ISO14001, Alcon use the Gaia monitoring system to keep track on electricity usage. With 48 consumption reads taken per day, the data available at www.savegaia.net and alerts set up should consumption hit a set limit, Alcon have their energy under control.
Operations Manager David Fuller said ‘We at Alcon are keen to show our commitment to good environmental best practice. Using Gaia we can visibly see our energy consumption enabling us to drive down usage and save money at the same time.’
Energy Saving at Work – Power Resistor Manufacturer
Cressall Resistors is the world’s foremost resistor manufacturer based on Evington Valley Road, in Leicester.Cressall Resistors has 100 years experience in producing power resistors for use in the electro-technical market. With design and manufacturing facilities within the UK, Cressall supply both standard and custom designed resistors for any application from a few watts up to several megawatts and for operation at any voltage. Cressall are committed to total quality and have a Quality Management System approved to ISO 9001:2000.
In June 2008 Cressall, subscribed to the Gaia system to monitor and control their energy consumption. By identifying higher out of hours consumption during night shift operations they identified savings of 280 KWH units per night (£500 a month). Bill Urwin Quality Manager said ‘Using Gaia we have generated a positive financial payback in weeks which can be secured for the long term through the continual monitoring and alarm settings provided by the Gaia system’
Do you have a testimonial gathering programme in place? if not set one up orspeak to your marketing company andget them to start work on it straight away! Hope you fould that marketing mentoring session of help. Thanks again to Haydn for his input.
