Marketing Seminars – PR

When I was running a recent marketing seminar I was aksed how easy is it to get decent media coverage and PR for a small company.  Surely, they asked, only a large comapny can get any decent coverage.

I totally disagreed and said that small companies can get good PR coverage if the can tell an interesting story.  The most recent example of this is our clients The Quest Institute who attended the Marketing Mentor seminar in September.  One of their clients Lisa Butcher is on the cover of Rapport Magazine this month with a 2 page sorry about them on the inside.  They emply just 4 staff but are brilliant at what they do.  

They are also in this month Running Fitness magazine and have recently appeared in Zest as well as on BBC Radio and several other publications.  It has nothing to do with the size of the company – it is to do with how interesting and relevent the story is to the publication.

Other people who have experianced the marketing mentoring offered in the marketing Mentor programme can tell a similar tale. See www.themarketingmentor.co.uk for more information on the article and to claim your free marketing tips booklet.