Archive for October, 2008
Arts Festival in Leicester introduces ‘city of the future’
The ‘City of the future’ opens its doors to the public for the first time Leicester arts festival An experiment in future living can be viewed by the public for the first time as part of the opening weekend of Leicester’s Arena Festival of Contemporary Arts. The Geodecity Project was set up last summer by [...]
Marketing Seminar to beat the Credit Crunch!
On Tuesday November 18th at 6.30pm I am offering a free marketing seminar covering the 12 most practical ideas I know of to market your company during this slowdown. There is no catch – the seminar is free and lasts for about 1 and a half hour. The first 10 people on the night will also be [...]
Marketing Mentoring – Testimonials from Gaia
During a useful marketing mentoring session this morning we discussed theimportance of using testimonials. These really are one of the most effective low cost ways to cement your reputation. Hayn from Gaia sent in some examples for discussion and although we talked about how they could be fine tuned, they are both goodexamplesofwhy testimonials work [...]
Leicester Art Festival prepares for Launch
Leicester gears up for brand new contemporary arts festival With the launch date of 1st November just a couple of weeks away, the first ever Arena Festival of Contemporary Arts has finalised a bold line up of artists and performers from across the UK. The two week festival, which launches at The Ale Wagon in [...]
Networking Groups in Leicester – Recruitment Company Sought!

I haven’t mentioned for a while that I am a member of a networking group in Leicester called Working Breakfast. It’s based on the London Road at the Regency and meets every Thursday – see www.workingbreakfast.com for more details of what the group is about. At the moment we are particulaly looking for a well [...]
Free Marketing Seminar – New Format Announced

Free Marketing Seminar at Hothorpe Hall, Leicestershire The Ideal Marketing Company is delighted to present a free marketing seminar at Hothorpe Hall – Low Cost Marketing Ideas to Weather the Economic Storm Following on from a series of successful marketing seminars earlier in the year held locally and around the UK, this brand new seminar [...]
Marketing Seminars – PR

When I was running a recent marketing seminar I was aksed how easy is it to get decent media coverage and PR for a small company. Surely, they asked, only a large comapny can get any decent coverage. I totally disagreed and said that small companies can get good PR coverage if the can tell an [...]
Marketing Company Wins Top Business Award

Alastair Campbell from the Ideal Marketing Company delighted to be named as ‘best community business’ A local marketing firm from Market Harborough has been awarded the Community Business of the Year Award this week. Alastair Campbell, who is MD of The Ideal Marketing Company based in Coventry Road, was nominated for the award by clients. Over [...]
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