Ideal Marketing Company Blog

Thanks to all the people who were able to attend the lunchtime seminar I spoke at today at The Angel Hotel in Market Harborough.  It was organised to promote a local networking group and about 10 people from the group were present including Mark Spikings from www.stillmagic.co.uk who took some great pictures of the event.

I covered the 9 level for marketing Success and the topic seemed to go down well and provoked some interesting debates.  It’s pretty clear to me that whilst the ecconomy is not looking too rosy (!) small business owners are fairly confident that they have a lot of control over how well their businesses will do over the coming months.

I have decided that my next seminar is going to be on the subject of marketing during difficult times and will follow the theme of my new tips booklet ’12 proven marketing idea to help your business weather the ecconomic storm’ See www.themarketingmentor.co.uk to claim a free tips booklet on this subject.

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As some of you know I’ve been involved in the campaign to bring a cinema back to Market Harborough.  Well HFM have teamed up with an outdoor cinema company to bring the largest outdoor screen in the UK to Rockingham Castle this weekend.

They are going to show Grease and Dirty Dancing in the grounds of Rockingham Castle in an event never seen before in the area.  It’s sure to be a great family night out – as they say.

 Join HFM the hosts of the event at Rockingham Castle for two evenings of great family entertainment.

A DRIVE-IN MOVIE WEEKEND
At Rockingham Castle, Market Harborough,
Leicestershire, LE16 8TH
Showing Grease (PG) on Saturday 27 Sept 08
and Dirty Dancing (12a) on Sunday 28 Sept 08
Admittance £15 per car, per night
Gates open at approx 6.30pm
Films showing at approx 8.30pm

Sound will be transmitted via a temporary frequency to your FM car radio. 

I am delighted to say that I have been asked to present my new seminar ’12 Proven Marketing Ideas to Help your Business Weather the Economic Storm’ at workhotel in Hemel Hempstead.

This will be a Breakfast Seminar running from 07:45 on Thursday, 6th November 2008 (Finishes 09:30 – 10:00) at workhotel, 575-599 Maxted Road, Hemel Hempstead, HP2 7DX

Most businesses are feeling the painful affects of the credit crunch. As a topic at the top of most people’s agenda Alastair Campbell, in cooperation with workhotel, is hosting a seminar to give you some insight in how to weather this economic storm and come out of it with your business intact. You wil also be given free copy of the tips booklet I have written on the subject (also available at www.themarketingmentor.co.uk)

This will be a valuable networking opportunity, so why not invite a colleague to join you?

£10 per person, including a continental breakfast, coffee, tea and orange juice.

To book your place just call 0844 255 5555 with your credit or debit card details or email jenny.woolford@workhotel.com and a member of our team will contact you to confirm your booking.

I think that this will be a useful event to prepare your marketing for what is to come in 2009.

Looking forward to this years Leicester business event at the Walkers Stadium on October 1st.  I had the peasure of talking at last years.  This year I am also speaking and have decided to take out a stand where people can book 1 hour marketing consultations.  Full details of the event are at:

www.leicesterbusinessevents.co.uk

I understand that it is free to attend and if you are in business in the area, will be well worth attending. There are host of seminar speakers booked for the day along with many stands and business oppertunities.

Hope to see you there. �

Thank you to everybody who attended the marketing seminar i was asked to present in London yesterday.  It was on the theme of ’9 Steps to Succesfult Marketing’ a theme that I developed earlier in the year and have now developed into a full presentation.  The groups that I have presented to to seem to feel that it’s a useful framework and gives them a way to take a broader look at their marketing. 

On this occasion the event planners had the foresite to ask the people attending what are the main areas of marketing that you’d like help with.  This meant that I was able to spend more time on the bits that most of them said they want covered,  I like the idea of doing this and will suggest to – where possible – to other event planners.

A couple of things were notable for me about the presentation.  First of all the people who were there, were all friends of one person – Dennis Preston from Anagram (www.anagramonline.co.uk) He invited them so that they could connect with one another and as a way of growing each other’s network. I think that this is a great idea and on the train home I was thinking about whether I could do somthing similar myself. 

Secondly, the people were themselves lovely.  Perhaps because Dennis was careful to take a great deal of care about who he selected to make sure that there was a good mix of skills and common interests, I’m not sure.  But I got the feeling that even if I hadn’t given my presentation it would have been a great success. They would have quite happily talked amongst themselves for the morning! I also gave everybody who attended a copy of my new tips booklet 12 Proven Marketing Ideas to help your Business Weather the Ecconomic Storm – also available at www.themarketingmentor.co.uk

Finally the building itself – The National Liberal Club is a great venue to hold an event.  It had a homely splendour about it, it that isn’t too much of a contradiction.  Located in Whithall Place overlooking the Thames, it was a wonderful old building – the sort that you walk past and wonder what it’s like inside.  Well now I have had the pleasure of going inside and seeing for myself.  

One of the many joys of running marketing talks, marketing seminars and marketing workshops is that often you get to see the most interesting places that you wouldn’t normally go.

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The advertising world is often accused of creating it’s own type of reality that has little to do with everyday life.  Of course it can create great TV, but the best advertising is rooted in people’s everyday problems.  If you take the time to understand what problems are affecting your prospects and then work out a way that your product can REALLY solve them, then your advert and your product is likley to be a success – if you can attract their attention.

And of course that is the problem.  Getting people’s attenion is getting harder all the time – hense the need for a the attention grabbing reality we see so often in advertising.

Nobody would ever the accuse James Bond movies of going for ‘reality’ yet that have made plenty of money over the years.

Have a look at the trailer for the latest at http://video.msn.com/video.aspx?mkt=en-gb&vid=3e1ccfe0-654d-4c6f-9b72-3835db18eb77 and compare it with the reality of the situation if you know Mr Bond - as seen by Mitchell and Webb tinyurl.com/6nan8r.

There are still a fe places left at my next free marketing seminar taking place at Hothorpe Hall, near Market Harborough, Leicestershire on Wednesday 17th of September.  Reserve your place by calling 01858 44 55 43 and I hope to see you there.

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Thought you might like to see my new Marketing Mentor Website which is now live as in (almost) as I’d like it.  It offers more marketing ideas and advice and explains the low cost marketing mentor programme that I offer to small business owners. 

Visit www.themarketingmentor.co.uk so see it for yourself

Please feel free to add comments and make your thoughts known on what you think of the site.