Marketing Seminars - Direct Mail
Direct mail summary
Keep it focused. Don’t try to cover too many points in your letter. Focus on one central benefit and perhaps a secondary one. You don’t want to confuse your audience with too many things to think about.
Think like the customer / prospect. Forget about your company as such and think about what you can do to help people and their businesses.
Don’t get bitter, get better. Even following all of these rules, you can’t guarantee that everything will go right every time. And even a great response can probably be bettered. Take time to reflect on what could be done better and how you can improve each aspect to fine tune your letters and generate a more fruitful result next time.
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August 7th, 2008 at 11:19 am
I love the practical nature of this. Try it, monitor and then improve. Marketing can be so emotional at times, and I whole heatedly agree with the “don’t get bitter, get better” view taken in this blog. I’ve implemented a number of suggestions and ideas from the Ideal Marketing Company and all have prioduced a clear and measurable result.
August 14th, 2008 at 12:58 pm
Thanks Paul. Most people don’t get anything right first time (think about riding a bike) but getting somthing as complex as marketing takes trial and error. What I hope things like the marketing mentor programme show is that there are ways to reduce the risk.