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Archive for August, 2008
Marketing Seminars – PR Advantages
Build credibility By having articles published in trade magazines, being regularly quoted in articles or interviewed on radio, you can be quickly seen as a leading figure in your area or industry. This is almost impossible to achieve in any way other than by spending time on PR. Handled correctly you can quickly become an [...]
Marketing Seminars – PR
Some of the advantages of PR It helps you to stand out from the crowd. If you are operating in a crowded market, PR can help you build a brand for minimal cost. Much of Virgin’s branding was a result of PR stunts built around Richard Branson. EasyJet also used every trick to pull off [...]
Marketing Seminars – PR
PR – Public relations or publicity for your business can be a great way of attracting people to your company, building credibility and generating leads. It can also result in nothing, so remember that whilst PR can generate ‘free’ advertising, it can also take up a great deal of time with nothing to show for [...]
Marketing Seminars – Walkers Stadium
Pleased to say that I’ve been asked to run a marketing seminar at the WalkersStadium this October (October 1st). I did a talk last year, so it’s nice to asked back. Here are full details of the event Beating the downturn means turning up your networking. With the current downturn in the economy and [...]
Marketing Seminars – Direct Mail
Direct mail summary Keep it focused. Don’t try to cover too many points in your letter. Focus on one central benefit and perhaps a secondary one. You don’t want to confuse your audience with too many things to think about. Think like the customer / prospect. Forget about your company as such and think about [...]
Marketing Seminars – Direct Mail
Some other direct mail ideas that work well Create interest by being topical. By using a headline from a newspaper (quoting the publication and date) you can show just how up to date your product or offer is. It also makes it clear that your message is based on ‘facts’ rather than being made up [...]
