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Archive for July, 2008
Marketing Seminars – Direct Mail Ideas
Why direct mail works Direct mail or e-mail communications work best when you are able to identify a specific, real and current problem – and then suggest a solution to it. By communicating with somebody directly – from you to them – you are able to write to them as an individual and make a [...]
Marketing Seminars – Direct mail
Keeping focus in your letter Whichever approach you use, it is important to remember that the communication is not about you or your company. It is about how you can help the person receiving the letter. How you can save them time or money or assist them in some way. Explain to them how you [...]
Marketing Seminars – Direct Mail Ideas
When to use direct mail Direct mail is great for launching something new to targeted groups of people. If you are launching a new finance product aimed at small companies which you have identified as having cash flow problems, then direct mail is perfect. It allows you to write to the appropriate person within an [...]
Marketing Seminars – Mind over Matter
Olympic Champions – a case of mind over matter? This entry was written by a client of The Ideal Marketing Company – Trevor Silvster who is MD of The Quest Institute www.questinstitute.co.uk The body is a marvellous thing and the lengths to which it can be pushed never fail to amaze me. The sportsmen and women [...]
PR – Ski Holidays Austria
One of The Ideal Marketing Company’s oldest clients is the ski company Redpoint Holidays www.redpoint.co.ukThey are run by Nina and Greg and although we only meet up with them once a year (because they are based in Austra) we work on the company all year round. This year we’ve been [...]
Marketing Consultancy – What’s in a name?
How important is getting name recognition? Just have a look at this clip of Welsh Culture Minister Rhodri Glyn Thomas announcing the wrong winner before correctly naming Dannie Abse’s The Presence Wales Book of the Year. (I can hardly look) http://news.bbc.co.uk/1/hi/wales/7485572.stm
Marketing Seminars – What do you want to know about?
I am preparing a new marketing seminar for later in the year. I want to know which aspects of marketing you find the most difficult! Tell me, and I’ll do my best to include them in the seminar. I may even be able to answer your problems here and now. [...]
Marketing Seminar – Direct Mail
I’ve just completed the latest of the new monthly webinars I’m running through the Marketing Mentor Programme. this one was on direct mail and it reminded me of just how powerful & effective a way it is of marketing. Just one direct mail letter can transform the fortunes of a company for the [...]
