« Marketing Seminars - Direct Mail Ideas
Marketing Seminars - Direct Mail »

Marketing Seminars - Direct Mail

Marketing seminar at Hothorpe Hall

 

 

 

 

Here are some areas of direct mail that are worth testing:

The list of names it is sent to

The headline

The time of year / month / week

The offer

The copy inside the letter

The supporting material

References quoted

The envelope

The follow up method

Timing of the offer

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon]

This entry was posted on Saturday, July 19th, 2008 at 4:06 pm and is filed under Direct Mail, Free Marketing Seminar, Marketing Leicestershire, Marketing Mentor. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word