Marketing Seminars - Direct Mail Ideas
Why direct mail works
Direct mail or e-mail communications work best when you are able to identify a specific, real and current problem – and then suggest a solution to it. By communicating with somebody directly – from you to them – you are able to write to them as an individual and make a compelling case for an answer to a problem they face. If your argument grabs their attention and then talks to them in their language about their problem, you have a much higher chance of getting a response from the prospect.
When it doesn’t work is when it becomes junk mail: a bland letter sent to anybody who will read it and that talks only about what you do, paying no heed to the problems of the person you are contacting.
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