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Marketing Consultancy - What’s in a name?

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How important is getting name recognition?  Just have a look at this clip of Welsh Culture Minister Rhodri Glyn Thomas announcing the wrong winner before correctly naming Dannie Abse’s The Presence Wales Book of the Year. (I can hardly look)

http://news.bbc.co.uk/1/hi/wales/7485572.stm

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This entry was posted on Friday, July 4th, 2008 at 5:36 pm and is filed under Breaking News, Business Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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