Marketing Seminar – Direct Mail

 

 

I’ve just completed the latest of the new monthly webinars I’m running through the Marketing Mentor Programme.  this one was on direct mail and it reminded me of just how powerful & effective a way it is of marketing.  Just one direct mail letter can transform the fortunes of a company for the better.  But this won’t come about by chance.  We need to understand the rules and test our mailing until it works properly.  And frankly, even following the rules doesn’t mean success, but will make it far more likely. By applying the rules and testing the results the right letter (or series) will come about for you.  

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