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Archive for July, 2008
Marketing Seminars – Direct Mail
The format There are many different ideas about how long a direct mail letter should be. One school of thought says that the more you tell, the more you sell. Whilst I understand this point, I haven’t found it to be true. However, the most effective length and style of direct mail letter I have [...]
Marketing Seminars – Direct Mail
The copy Which do you find easier to read – Chaucer or The Sun editorial? My guess is that whilst we hate to admit it, The Sun will win out every time. I’m not suggesting that you copy their writing style, but elements of it are admirable. It’s clear what they are about. [...]
Marketing Seminar – Direct Mail
The headline You cannot sell to people if you haven’t got their attention. The headline is there solely to catch people’s attention. Newspapers use headlines to communicate what they stand for and the type of stories that you will find inside. The headlines actually sell the papers: once you have bought the paper, each story [...]
Marketing Seminars – Direct Mail
The offer What do you want to say? Why are you contacting these people in the first place? You should always have a reason for writing to people. Is it something new that they can have? Is it a special offer or a reduced price, a new item in stock for a limited time? Whatever [...]
Marketing Seminars – Free places still available
Just to let you know that there are still plenty of places avalablefor the next free marketing seminar taking place at Hothorpe Hall on September 17th. We limit numbers to 50 places, and so far we have around 20 people booked on, so you have plenty of notice. THis seminar will be a ‘double’ version [...]
Marketing Seminars – Direct Mail
What to say in direct mail? There are various things that you can write in your letter that will make it more widely read, but bear in mind that about 50% of people will never even open your letter – it will go straight in the bin or will be partially looked at and then [...]
Marketing Seminars – Direct Mail
Direct mail vs. e-mail Traditional direct mail letters are quick compared to other marketing media but slow against e-mail. With direct mail, you can include more material and more details. You have a physical presence in their home /office. You can send your message out to named people or a job title. It is more [...]
Marketing Seminars – Direct Mail
Here are some areas of direct mail that are worth testing: The list of names it is sent to The headline The time of year / month / week The offer The copy inside the letter The supporting material References quoted The envelope The follow up method Timing of the offer
