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Archive for June, 2008
Marketing Seminars – Goal setting
The Right Way to Set Goals by Ralph Jean-Paul Ok so you decided that you want to set a goal. Good for you! What is it? Do you want to get in shape? Make more money? Maybe meet someone new and start a relationship? Whatever it is the important thing is that you’ve taken a [...]
Marketing Consultancy Leicestershire
Here’s some good news for a change! For a limited time, government funding has been made available to help Leicestershire businesses with their marketing. The Marketing Mentor Programme has been launched for business owners / directors who have small marketing budgets – but want big results. Running over 18 months, the programme offers help, inspiration [...]
Marketing Leicester – Brochure ideas
Colours CAN be eye catching Any promotional material should be professionally printed. For many people, the first impression that they have of your company is your brochure. You may have put a great deal of thought into its content. However if it is obviously printed up on a home printer, it creates a very poor [...]
Marketing Leicester – Brochure ideas
Headlines & subheads. Use a different typeface for subheads such as Ariel or Gills Sans. For the short subheads that break-up paragraphs, headlines at the start of a section or for contact phone numbers at the bottom of your page, these typefaces work well. They also create variety and add a change of visual pace [...]
Seminars Leicestershire – Dealing with Difficult People
At my weekly networking goup working breakfast (www.workingbreakfast.com) I met up with a long standing friend of mine Rose Garwood. She told me about a new course which is part of the management workshops that she runs (which are excellent by the way). This one is designed to help team managers and business owners get the best out [...]
Marketing Leicester – Brochure ideas
The body copy In most cases, a simple easy to read typeface such as Times, Times New Roman or Garamond is best. These are what most newspapers are set in and most books so our eyes are used to their look. It is also easier to remember the text: studies show that we understand 9 times as [...]
Marketing Leicester – Brochure ideas
Typefaces – Keep them simple and easy to read. On your PC you will have several hundred typefaces. Just because they are there, does not mean that you need to use them. We have all had fun experimenting with typefaces in posters or letters but a brochure is not the place to do this. As [...]
Marketing Seminars – East Midlands Franchise Show
Thanks to everybody who come to both of my marketing presentations on Saturday at Leicester Race course. My new afternoon seminar on the 9 levels of marketing seemed to go down well with many people talking to me about it at the end. The event was very busy and the various stand holders who I [...]
