Marketing Seminars - Institute of Directors
You won’t see many large companies letting their branding decline during tougher ecconomic times. But smaller companies often cut their marketing spend at just the time that they should be expanding.
Pleased to say that the IOD Institute of Directors Magazine has recently published and article I wrote on how to market your business even during period of ecconomic decline. Hope you find it of interest
http://www.director.co.uk/ONLINE/marketing_11_06.html
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}