Ideal Marketing Company Blog

Colours CAN be eye catching 

Any promotional material should be professionally printed. For many people, the first impression that they have of your company is your brochure. You may have put a great deal of thought into its content. However if it is obviously printed up on a home printer, it creates a very poor first impression of what they can expect from your company. This does not mean that you need to produce a full colour extravaganza on thick matt paper. Far from it. Often a simpler approach will work better with your target market. In fact, if you are following an earlier point and are considering producing several more targeted brochures, the slight extra cost in this can be offset by printing a more thoughtful 2 colour brochure for example, rather than always going for the expensive option. If your printer always advises that full colour is best, beware. It may be best for their profits, but not always for you. Think about your target reader and what will suit them best.

This entry was posted on Saturday, June 14th, 2008 at 4:15 am and is filed under Creating Effective Brochures, Free Marketing Seminar, Ideas & inspiration, Marketing Blog, Marketing Consultancy, Marketing Help, Marketing Leicestershire, Marketing Mentor, Marketing Seminar, Northamptonshire Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.