Marketing Leicester – Brochure ideas

The body copy

In most cases, a simple easy to read typeface such as Times, Times New Roman or Garamond is best. These are what most newspapers are set in and most books so our eyes are used to their look. 

It is also easier to remember the text: studies show that we understand 9 times as well in such typefaces as many others. We can also read 4 times as quickly. If you don’t believe me, try this simple test. Next time somebody has sent you an e-mail that you are struggling to understand, convert it into Garamond. Instantly it will appear clearer and you will be able to read it far quicker. You will understand the sentences that before you found incomprehensible.

Rememeber your layout an all aspects about it are there to make people understand and remember the points you want to make – not to win design awards.  

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