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Ideal Marketing News

Archive for June, 2008

Marketing Seminars – Institute of Directors

    You won’t see many large companies letting their branding decline during tougher ecconomic times.  But smaller companies often cut their marketing spend at just the time that they should be expanding. Pleased to say that the IOD Institute of Directors Magazine has recently published and article I wrote on how to market your [...]

Marketing Seminars Leicestershire

Marketing Seminars Leicestershire

          Thanks to everybody who was able to attend the Marketing Seminar at Hothorpe Hall in Thursday night.  I got a great deal of positive feedback from the evening and more questions that normal about enroling on the Marketing Mentor programme. Hope that everybody left with lots of positive ideas.  

Marketing Seminars – Marketing During the Ecconomic Slowdown

Marketing consultancy

Thought you might like to see this recent marketing article I contributed to the New Business website… http://www.newbusiness.co.uk/articles/marketing-advice

Marketing Seminars – Fully booked

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This Thursday night’s seminar is now fully booked.  If you would like to attend PLEASE don’t turn up on the night as we may have to turn you away and I’d hate to do that!   Instead call 01858 44 55 43 in advance and I’ll let you know if we have any late e-mails from [...]

Marketing Seminars – Adverting Ideas

Blue tits

You can’t help but fall for the charms of this cheeky new Wonderbra advert.  It is a clasic example of an advert that everybody will talk about and remember – don’t you think? Just click on this link to see it for yourself… CLICK HERE

Marketing Seminars – Marketing Mastermind

marketing seminars

Thanks to everybody who came to today’s seminar at Hothorpe Hall today.  It was a great group of people, many of which had some inspiring stories of how they have used marketing to grow their companies.  I have no doubts that they will put many of the ideas that they learned to good use.

Marketing Seminars – Powerful advertising

marketing seminar

Does this powerful advert aimed at young women shows how Amy Winehouse prepares for a night on the town?  Not really, but it puts over a stong message that many will relate to.    CLICK HERE

Marketing Seminars – 7 Myths about Marketing in an ecconomic downturn

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In an ideal world, marketing activity would be self supporting, always pay back multi-fold what it costs to execute, and be effective in reaching every potential buyer in the appropriate sector all the time. But in the world where the sky is blue, marketing activities are driven by several factors, including perceptions of the company [...]