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Archive for May, 2008
Marketing Seminars – Brochures & Leaflets
If you know what the main concern of your client is, that should be the core focus of your brochure. Now, if you also happen to be competitive on price and offer a wider range of services, so much the better. But remember that these are extras. You must address their main concerns first, so [...]
Marketing Seminars – Brochures & Leaflets
Don’t forget the basics. It can be easy to get caught up in the detail, but remember to explain in simple terms what your company actually does! Make your contents specific to solving your customers’ problems. When you are writing a brochure, don’t just think about what your products are; consider the problems that your customers [...]
Marketing Seminars – Brochures & Leaflets
If possible, include a benefit within the caption as well. For example, a caption for call centre staff could be: ‘Over 200 staff are employed in our Market Harborough call centre ensuring that customer enquiries can be swiftly answered 24 hours a day.’ A caption of the MD could read: ‘Stefan Olsberg has been the [...]
Marketing Seminars – marketing during the ecconomic slowdown
Advertising Guru David Ogilvy asked question in his book Ogilvy on Advertising “What should you do in time of recession, when you need every penny to sustain your earnings? Stop advertising? “If you stop advertising a brand which is still in its introductory phase, you will probably kill it — forever. Studies of the last [...]
Marketing Seminars – Brochures & Leaflets
Caption everything. A photograph without a caption is a puzzle to the reader. You may know that it is a photograph of your Managing Director, or a group of staff from your call centre, but the reader will not have a clue. Always put a caption on any photograph in your brochure.
Leicestershire Marketing Seminars
Delighted to say that I have been approached to talk at the East midlands Franchise Show taking place at Leicester Racecourse on June 7th 2008. I have created a special PR seminar for the event and will be available to answer questions at the end of my free seminar there. Here are more details for the [...]
Solar Heating Market Harborough
Pleased to see that Kim Lewintgton – a Market Harborough based plumber – is offering a new solar energy service to his customers. They are also offering ground source heating which I’ve seen featured on Grand Designs a few times over the years! I’ve know Kim for almost 5 years now and he is always [...]
Marketing Seminars – Brochures & Leaflets
Certain colour combinations work well together to attract the human eye. For example, red and yellow force us to look. When orange and purple are used together, the orange appears incredibly bright and attractive – ask any fruit and vegetable stall holder.
