Marketing Seminars – Brochures & Leaflets

Now, if you were sending out a catalogue, you would always include an order form, so when you send out a brochure, why should you do anything different? It always makes sense to give people a ‘tick box’ option that they can quickly complete and return to you. It then becomes the next logical step in the process. It’s a form of subtle closing that leads your prospects logically into the next part of the buying process. So always include some kind of order form with any brochure – either built in or stapled on as an attachment.