Marketing Seminars – Brochures & Leaflets

Always include either an order form or a choice of ways that your prospect can get in touch with you. Imagine the scenario: I have picked up your brochure and have read with some interest about a product of yours that I wish to buy. I rip out the page and put it into a folder. Later that week I take it out and look at the page to find your contact details. I search both sides of the page to find them, but cannot find an e-mail address or a phone number in sight. Worst of all, I cannot remember the name of your company, and that is not printed on the sheet either. I would suggest that at the bottom of every page in your brochure you have at least your company name, a phone number and an e-mail address specific to the brochure. This way you will make it easier for people to reach you and make a spur of the moment call when they have seen something in your brochure that jolts them into action.