Marketing Seminars - Brochures & Leaflets
Risk Reversal idea number 2. Offer a trial membership: this is just risk reversal by another name. I would say that no brochure for a gym or health club is complete without a free week’s or month’s trial. By including it, you will substantially increase the number of people who are prepared to give you a go, provided certain safeguards are in place.
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}