Marketing Seminars - Brochures & Leaflets
The power of risk reversal will help you sell to a stranger. The hardest sale that you will ever make is to a person who doesn’t know about your good reputation. In your brochure you are attempting to say to this stranger: look we have a good understanding of what your problems are, we can understand that you have found your current supplier a problem in the past, here is why we feel that we are different. If you are confident that your product or service is good, a very powerful way to dramatically increase the number of strangers willing to try your wares is called risk reversal. At the very least I’d urge you to experiment with this strategy, and a brochure is a very good place to do this.
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