Marketing Seminars – Brochures & Leaflets

If you know what the main concern of your client is, that should be the core focus of your brochure. Now, if you also happen to be competitive on price and offer a wider range of services, so much the better. But remember that these are extras. You must address their main concerns first, so if it’s speed they’re after, the whole body of the leaflet needs to focus on this. The sentences should be short. The cover could show a blurred member of staff running towards the reader. The colours could be red and yellow, subheadings could include words like ‘Rocket’ or ‘Rush’ or ‘Instant’. The whole style of the report should reflect that specific concern of your core customer.