Caption everything. A photograph without a caption is a puzzle to the reader. You may know that it is a photograph of your Managing Director, or a group of staff from your call centre, but the reader will not have a clue. Always put a caption on any photograph in your brochure.
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This entry was posted
on Friday, May 16th, 2008 at 11:43 am and is filed under Creating Effective Brochures, Customer Care, Direct Mail, Free Marketing Seminar, Ideas & inspiration, Marketing Blog, Marketing Consultancy, Marketing Help, Marketing Leicestershire, Marketing Mentor, Marketing Seminar, Marketing Support, Marketing Talks, Northamptonshire Marketing.
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