Marketing Seminars – Brochures & Leaflets

People love looking at faces. The human brain is very good at seeing and remembering other people’s faces and is amazingly sophisticated at it. One of the reasons that so many magazine front covers have close-cropped photographs of faces is that such an image is almost impossible for us to ignore. In tests of magazine covers, the close cropped photographs of faces are looked at more quickly and remembered far better than any other image. Yet few brochures ever use an image such as this on the front page.

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