Marketing Seminars – Brochures & Leaflets

Remember that your cover is the first thing a prospect will see- therefore it should always contain a powerful headline and strong attention generating visual. The front page of your brochure is important. How important? Ask any magazine editor if the front page of their magazine is important. More time is spent on the look and feel of the front page of a magazine than on any of the articles inside. Getting the right picture on the front can also make a huge difference to the circulation in any given month. So if you are using a picture, spend time selecting an interesting picture.

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