Marketing Seminars – Brochures & Leaflets

Don’t let your specialist knowledge go to waste. If you understand your prospects’ problems, why not tell them in a language that they understand? Why let all your specialist knowledge go to waste when producing your brochure? By all means decide on a common layout and theme for the 3 brochures, but select some pictures for the cover that best reflect each market, and write at least the key sections of your text addressing the specific needs of the butcher, baker and candlestick maker.

By creating a series of specialist brochures, the result will not be much more expensive to produce, but the end product will be 4 times more effective as a selling tool.

Make your brochure or leaflet direct response, not institutional. At every stage of your brochure you want to make it easy for your prospect to contact you. It should contain a number of calls to action – at least one on each page.

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