![[X] Close](http://www.idealmarketingcompany.co.uk/idealblog/wp-content/themes/ideal_marketing_2010/images/close.png)
Archive for April, 2008
Marketing Seminars – Marketing Mistakes
Problem – The company does not communicate often enough with its customers. The result is lower sales and profits than are otherwise possible. The solution is to contact your customers a minimum of once a month. You might think that this is too often, but I would disagree. Out of over 4,000 people who recive my monthly [...]
Marketing Seminars – Marketing Mistakes
Problem – Management makes no attempt to build a customer database. This is especially so with most retailers, restauranteurs and department store owners. However, I’ve seen this in many other businesses including business to business copmapnies and even online companies. The solution is to create one immidiatly. A company’s database of customers is potentially its biggest [...]
Marketing seminars – News
I wouldn’t normally do this but my 11 year old son has insisted that I mention the new series of Dr Who on my blog. I must confess to being a fan of the origional series so when the new series started 4 years ago I was keen for both my sons to watch it. [...]
Marketing Seminars – Marketing Mistakes
Problem – management does not know specifically what it costs to recruit a new customer. Plus, there are no accurate statistics on the average customer lifetime value. Without this knowledge, it is impossible to make sound decisions. You cannot determine how much to invest in marketing. If you spend more to gain a customer than [...]
Marketing Seminars – marketing mistakes
Company management often treats marketing as a business expense or simply a department rather than a necessary business investment. The truth is that marketing should be treated as the driving force of any company. It is the only function that brings in cash. The other major functions in a company are necessary. But they all spend [...]
