Marketing Seminars – PR ideas

Deal with the facts- don’t be tempted to embellish a release with fancy language and irrelevant information. It can be particularly difficult to resist this temptation when writing a release that really doesn’t have much content to it. However, bear in mind that you need a good, strong story, so if it can be covered in two coherent paragraphs, don’t be tempted to add a third- an experienced news editor can spot waffle a mile away.

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