Marketing Seminars – PR ideas

Spend plenty of time crafting the first 10 words of your release- they must make an impact straight away. Because editors receive so many releases, it is essential that your first sentence grabs their attention. Spending half your time writing the first sentence and headline is a worthwhile investment of your time. Try to think about what is interesting about your story – why would people in the local area / trade etc want to read about it? Try asking the question ‘which means that…’ once you have made a statement to see if any greater truth can be told about what your company or organisation has done.

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