Marketing Seminars – PR ideas
Narrow your focus when sending out a press release. There is no point in contacting a national newspaper if the story you are sending them is of local interest only. Likewise, the publishers of ‘Ball Bearing Monthly’ may be fascinated to read about a new product that you are manufacturing, but this will be of no interest whatsoever to the readers of ‘The Daily Mirror’.
![[del.icio.us]](http://images.del.icio.us/static/img/delicious.small.gif){kind=small}