Marketing Semianrs – PR ideas

Decide upon your target audience and be as specific as possible. Are you aiming for national coverage, will your angle be of interest to local people, or people working within your specific area of the market? An angle of interest to the local community could be the creation of employment within the area. Alternatively, the specialised trade press may be interested in the use of new technology within your company, you could even catch the attention of the national media with news of a service that your company provides linked in with a current topical issue e.g. selling a health bar aimed specifically at children to combat the increasing trend towards childhood obesity.

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