Marketing Seminars – case studies

Testimonials and case studies – it makes sence to ask all of your staff to get involved in creating case studies and gather these up where possible. In theory, almost every satisfied client could be the basis for a quote about their experience. In some cases, the company they worked for may not allow the name of their organisation to be used, but even in those cases it is worth gathering a few sentences of their thoughts during post candidate placement.

When testimonials are in an important sector or with a well known client, it may be worth developing these into a short case study. In this case, allow the client to talk about issues such as:

Specific recruitment problems they have had in the past

Why they choose to use you

If they were sceptical about what you could offer

These quotes can then be passed along (with some background information about the company and the specific position filled) to an external marketing company – such as The Ideal Marketing Company or can be written up depending on what is decided. As a general rule, about 30% of the case study should be quotes directly from the client. By writing case studies, you are showing that you can do the job well, your customers think you are exceptional and that there is no logical choice other than to use you.

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