Marketing Seminars – Customer Care

 Feedback – it’s important to receive feedback on what went well and what could be improved upon. If the volume is high, e-mail or printed forms are the norm. If the volume is low and the level of service is very high, a formal written questionnaire is not appropriate. However, an informal set of questions for an appropriate amount of time with either the candidate or client would be relevant. This would have several benefits:

1. It shows interest

2. It provides an opportunity to see what can be done to improve for future work and therefore reduces the risk of losing the client

3. It gives the opportunity to pass on other jobs or candidates

4. It is an opportunity to build the relationship

5. It is the best time to gather testimonials for case studies.

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