
“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. ”
Philip Kotler
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on Wednesday, April 9th, 2008 at 3:31 pm and is filed under Business Thoughts, Customer Care, Free Marketing Seminar, Ideas & inspiration, Marketing Blog, Marketing Consultancy, Marketing Mentor.
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